Live streaming e-commerce is starting to shift focus from competing for traffic to focusing on value.

The first "CMG Live E-commerce Summit" was held in Zhuhai, Guangdong on the 18th. In the context of the accelerated development of the digital economy, live e-commerce has become an important force driving the transformation and upgrading of the real economy. During the summit, numerous industry organizations conducted in-depth discussions on topics such as new opportunities for industry development and the empowerment of e-commerce by artificial intelligence. Participants expressed that live e-commerce is gradually moving away from a growth model that relies solely on traffic, shifting from scale expansion to refined and ecological development. In the process of promoting deep coordination and integration among brands, institutions, platforms, and industrial chains, the industry is accelerating its entry into a healthier and more sustainable new ecology of industry development. Industry experts stated that the deep integration of live e-commerce with industrial belts and direct connections to factories has effectively expanded the sales channels for manufacturing industry products, facilitated the improvement and expansion of cross-border e-commerce, and continuously injected new impetus into the real economy. At the same time, the rapid application of artificial intelligence technology is reshaping content production and operation models, significantly improving the overall operational efficiency of the industry.