French companies are optimistic about the prospects of China's ice and snow industry.

At the foot of the French Alps, the headquarters of the Rossignol Group, ski boards are made through more than 50 precise processes. At the recently concluded Milan Winter Olympics, many top athletes used equipment sourced from here. In recent years, with the Chinese snow and ice market emerging as one of the most dynamic growth hotspots globally, Rossignol has continuously discovered new opportunities in the booming development of the Chinese snow and ice industry. Nearly 20 years ago, Rossignol established a connection with China, starting to sell skiing equipment products in the country. In 2019, Rossignol officially opened flagship stores in Shanghai and Beijing, accelerating its entry into the Chinese market. "Establishing overseas subsidiaries in China is of great significance in the group's globalization strategy," said Simon Pompilio, head of Rossignol China, to a reporter. "The Chinese snow and ice market is currently one of the fastest-growing markets in terms of participation globally," Otye said. "In China, snow and ice sports are seen as an emerging healthy lifestyle, closely related to outdoor sports and social experiences. This will also be a long-term driving force for the continuous development of snow and ice sports in China."