Include live room operators and anchors in the supervision, the Market Supervision Administration will crack down on the chaos of fake certificates.

During the regular press conference held by the State Administration for Market Regulation today, reporters learned that the Administration has recently deployed multiple special rectification actions: Conducting a six-month cleaning and rectification campaign against the chaotic use of suggestive language in related advertisements to restore the market's authenticity and clarity; deploying a joint law enforcement action to combat the issues of "fake certificates, fake organizations, fake products, fake websites" in the fields of jewelry, precious metals, and mahogany products, in order to safeguard the integrity of the traditional craft market; launching a series of actions to improve compliance with food safety regulations on the internet, targeting prominent issues in live-streamed food sales, health foods, and internet-famous foods; carrying out comprehensive management of prominent issues in alcoholic products, harshly cracking down on illegal and irregular behavior related to alcoholic products to ensure the safety of consumer's food.