Zhuhai's live streaming e-commerce has entered the fast lane.

Director Wang Jie from the Trade Service Center of Zhuhai Municipal Bureau of Commerce in Guangdong Province introduced, "With strategic empowerment and policy support, Zhuhai's live-streaming e-commerce industry has entered a fast lane of high-speed development." Facing a turning point where traffic growth peaks and the industry shifts from "scale competition" to "value cultivation," the guests focus on platform responsibility and ecological innovation, exploring sustainable paths for the co-development of commercial and social value. Cai Lei, founder of Pobing Station, pointed out, "Consumers pay for services, for the operation of products in live rooms, but not for your emotions and public welfare. Only by doing this can a healthy growth model be achieved." In terms of technological empowerment and global connections, the guests delved into the empowering role of technologies such as AI and digital personnel throughout the e-commerce chain. Technology not only reshapes industry logic in the domestic market but also opens up new possibilities for Chinese brands to go global. Du Guochen, Director of the E-commerce Research Institute at the Institute of International Trade and Economic Cooperation under the Ministry of Commerce, noted, "The future of live-streaming e-commerce has immense growth potential."