Shanghai municipal government releases the high-quality development policy list 3.0 for digital advertising industry.

On March 18, 2026, the Shanghai Municipal Market Supervision Bureau released the "Shanghai Digital Advertising Industry High-Quality Development Policy List 3.0". The content covers 41 hardcore measures such as fund support, tax reduction, talent incentives, and technological innovation, establishing a comprehensive, multi-level, and wide-ranging policy service system to support the development of the industry.