Institution: Forecasting Apple will achieve a 28% market share in 2026, approaching Samsung's leading position.

According to Counterpoint Research's "Foldable Smartphone Market Forecast" report, the global shipment of foldable smartphones is expected to increase by 20% in 2026, supported by factors such as Apple's expected entry into the market, the continued high-end trend in the smartphone market, and the expansion of OEM participation. With Apple preparing to launch its first foldable iPhone, the foldable smartphone market will enter a new competitive stage in 2026. As the foldable market evolves, the competitive landscape is expected to change rapidly. Apple's entry will be a key turning point. Counterpoint Research predicts that Apple will achieve a 28% market share in 2026, approaching Samsung's leading position.