Baidu promotes the integration of large models with search and recommendation businesses.

On March 18th, Baidu appointed He Jingzhou from the original Large Model Algorithm Department to rotate to the Mobile Ecology Business Group, serving as the head of the Baidu APP Development Center organization, reporting to Luo Rong. The rotation will promote the integration of large models with the search and recommendation business, strengthening the application of cutting-edge technologies such as large models in core scenarios such as search and recommendation. The previous head, Zhao Shiqi, resigned for personal reasons. Prior to this, Baidu MEG underwent organizational restructuring, merging all search businesses on PC and mobile under the leadership of Li Xiaowan for user operations. Additionally, Baidu established a new Baidu APP Development Center and Experience and Quality Assurance Center simultaneously.