Foot the Bill for "Chinese Emotional Value": Domestic Online Games and Micro Dramas Tap into Overseas Consumer Market

In recent years, a vast market centered around "emotion" is quietly rising. In addition to the traditional "value for money", today's consumers focus more on "emotional value". When purchasing goods or services, people no longer just pay attention to the function and price, but value more the emotional satisfaction, psychological identification, and spiritual joy that products bring. Data from iiMedia Research shows that nearly half of consumers are enthusiastic about immersive experience economy and trendy blind box economy; nearly 40% of consumers prefer decompression economy. From offline experiences to online interactions, from physical "AI companion dolls" to virtual "confession trees", various forms of consumption that carry emotional value continue to emerge, collectively forming a vivid picture of emotional consumption. When "pleasing oneself" becomes a way of life, the rise of emotional economy reflects people's higher pursuit of quality of life.