Ma Dong endorsed Shede as carefree.

The journalist learned that the brand posters of Ma Dong, the spokesperson of the Shede Zai Zai brand, have landed on outdoor large screens in multiple core business districts in Chengdu. It is understood that the company has not officially announced it yet, so this exposure should be a trial run for advertising. In the future, Shede Zai Zai will launch a series of deep brand collaborations around Ma Dong. Baijiu industry analyst Cai Xuefei pointed out to reporters that since its listing at the end of August last year, Shede Zai Zai has quickly won favor in the market. Ma Dong, as an innovator in the content field, has had a legendary experience, and his "joy in being oneself" concept is highly in line with Shede Zai Zai's. This outdoor advertising trial run is a "technical exposure" that cleverly takes advantage of the high traffic during the Tasting & Spirits Fair when merchants and media flock together.