Shanghai is stepping up efforts to establish the "Shanghai custom-made" brand, striving to build a group of benchmark custom-made brands within two to three years.

The Shanghai Municipal Bureau of Commerce issued the "Overall Plan for Promoting Shanghai's Customization Brand and Enhancing Consumption Quality and Capacity" on March 13, covering 16 measures in 5 aspects. It will continuously optimize the supply system of the "Shanghai Customization" brand and comprehensively enhance the brand influence and spillover effects. In terms of promoting the Shanghai customization brand, the plan specifies the unified visual identity system of "Shanghai Style" for design release, establishes a "Shanghai Customization" service certification and evaluation system, and includes certified market entities or products in the official recommended list and authorizes the use of a unified logo. It leverages the role of industry associations and leading enterprises to build a service group standard system for "Shanghai Customization" in key areas. It coordinates the use of the "China Shanghai" external publicity platform, overseas social media, etc., strengthens the global promotion of "Shanghai Customization", and includes "Shanghai Customization" in the global promotion system of the "Shanghai Summer" international consumption season. It establishes a fast rights protection channel for original designs and characteristic crafts in the customization field, and intensifies the crackdown on infringement activities. In terms of enhancing the linkage between Shanghai customization and consumption promotion, the plan specifies the integration of various customization-themed activities with the major consumer festivals of "One Festival, Four Seasons". It sets up a "Shanghai Customization" experience area at major diplomatic and cultural events, such as the China International Import Expo, Shanghai Fashion Week, and Shanghai International Film and TV Festival. It guides travel agencies to create "customized+" theme tourist routes and includes customization consumption experience gathering areas in tourism product routes. Leveraging the "ticket linkage", it promotes the deep integration of customization brands with sports events, cultural and art performances, gourmet dining, etc., and develops combined ticket products.