Market Supervision Administration: By 2025, a total of 44,500 cases of illegal advertising will be investigated and fined for a total amount of 2.52 billion yuan.

In 2025, the State Administration for Market Regulation effectively strengthened advertising regulation and law enforcement, refined and improved advertising regulation rules, solidly carried out actions to ensure advertising compliance for enterprises. Throughout the year, a total of 44,500 cases of advertising violations were investigated, with fines totaling 252 million yuan, effectively maintaining order in the advertising market and safeguarding the legitimate rights and interests of consumers. Safeguarding consumer safety, regulatory measures will never stop. Market regulatory departments at all levels will continue to adhere to the principles of regulation and development, focusing on improving the order of the advertising market, perfecting regulatory rules, and cracking down on illegal advertising, in order to protect people's wallets, safeguard social credibility, and provide strong support for secure consumption, fair competition, and high-quality development.