TCL Industries Lu Chunshui: 85-inch and above large screens will become the most important increment in the future TV market.

On March 13th, during AWE2026, Lu Chunshui, President of TCL Industry in China, stated that by 2025, the highest selling TV size in the Chinese color TV market for TCL was already 85 inches. Although the sales volume of 85-inch TVs is still lower than 75-inch TVs, the revenue has already surpassed it. He believes that large-screen TVs can provide a viewing experience that is difficult to replace with mobile devices, and that 85-inch and larger ultra-large size products will become the most important increment in the future TV market.