The experience economy is booming, and the sales of terminal products driven by the Lang Lang Mountain IP have exceeded 25 billion yuan.

With experiential consumption becoming a new engine driving consumption growth, the film industry is breaking through the boundaries of traditional movie-watching by using intellectual property (IP) as the link and experience as the carrier. Through diverse integration models such as "film + technology" and "film + cultural tourism", tangible and participatory offline consumption scenes are being constructed, further fueling the "experience economy". The animated film "The Little Monster from Lang Lang Mountain" topped China's two-dimensional animated film box office chart with 1.719 billion yuan, even though the movie has already ended its run. The popularity of the IP remains strong, where watching the movie has turned into a must-do activity, and emotional resonance has turned into tangible experience consumption. Up to now, the IP has driven terminal sales exceeding 2.5 billion yuan, leveraging new growth points for the "experience economy".