The daily active users of Douyin's small firemen have exceeded 100 million.

"The 2026 Douyin mini-game industry white paper" was officially released at the Douyin Interactive and Gaming Industry Conference. Data shows that by the end of 2025, the daily active user scale of Douyin Xiaohuoren has exceeded 100 million, with 81.6% of the traffic coming directly from private messaging and social sharing within Douyin. According to the Game Industry Committee data, the mini-game market scale in China reached 535.4 billion RMB in 2025, with a year-on-year growth of 34.4%, and is expected to exceed one trillion RMB in 2027. In terms of user scale, the MAU of mini-games in 2025 is about 600 million, and it is expected to approach 700 million in 2026.