The expected price increase of the refreshed NIO EC6 due to chip shortages may lead to a new energy vehicle market price surge.

On the evening of March 9th, affected by the increase in upstream raw materials and core components prices, the new energy vehicle market has received a new round of pricing adjustment signals. According to the latest market news, the upcoming Huaniu Jike 007GT expected to be launched in the second quarter is expected to undergo a price adjustment based on the current model, with an increase of 5000 to 8000 yuan. Data shows that since the second half of 2025, the price of automotive storage chips has significantly increased, with DDR5 memory in automotive-grade DRAM skyrocketing by 300%. It is reported that the Sol auxiliary driving chip used in the Huaniu Jike 007GT is equipped with more advanced and scarce DDR5X, facing greater cost pressure. At the same time, the price of precious metal lithium ore has surged, also increasing the battery costs for car manufacturers. Analysts pointed out that adjusting car prices is beneficial for ensuring stable and sustainable long-term research and development investment, product quality, and user service. With the continuous increase in raw material prices and chip shortages, it is expected that multiple car brands may adjust the suggested retail prices of their models. Previously, Chery's Xingtu ET5 had already increased its official price.