Douyin E-commerce: A total of 11,000 counterfeit accounts of influencers have been disposed of, and over 6,700 counterfeit goods have been handled.

On March 9th, the Douyin E-commerce Safety and Trust Center once again disclosed typical cases of infringement and counterfeiting of goods. Since the special campaign on "infringement and counterfeiting" governance was launched, according to the "2025 Douyin E-commerce Safety and Trust Center Annual Report", the platform has taken measures such as delisting products, resetting account information, freezing funds and commissions, and indefinitely revoking e-commerce permissions against violating creators and merchants in accordance with rules such as the "E-commerce Creator Management General Rules", "Douyin E-commerce Community Operations Regulations", "Creator [Counterfeit Celebrity Endorsement] Rules", and "Merchant [Counterfeit Celebrity Endorsement] Rules". As of now, a total of 11,000 violating creator accounts have been dealt with, and over 6,700 counterfeit goods have been disposed of; Over 16,000 infringing videos have been actively intercepted through the "Prevent the spread of similar infringing content" function.