Apple may launch three new Ultra products.

Technology journalist Mark Gurman said that Apple plans to launch at least three new Ultra-level devices this year. Despite Apple's current entry-level product line - Apple Watch SE, 11th generation iPad, and MacBook Neo - being well-established, the company is undergoing a more significant transformation towards higher-end Ultra devices. Apple plans to launch at least three such products this year: iPhone Ultra: priced at approximately $2000, equipped with a large internal screen and under-screen sensors, this first foldable screen iPhone will "eclipse other models in the product line." AirPods Ultra: priced higher than the existing AirPods Pro, positioned at the top of the product line. The new AirPods will feature a computer vision camera, providing visual intelligent data for Siri. MacBook Ultra: featuring a touch-supported OLED screen, the overall price will be increased by up to 20%. This new device will be positioned higher than the current M5 Pro and M5 Max versions of the MacBook Pro, rather than replacing them.