Great Wall Motors' Wei Jianjun apologizes for the plagiarism incident in the poster: The main responsibility lies with me, and I am willing to take on all legal and financial responsibilities.

On March 6th, Wei Jianjun, the chairman of Great Wall Motors, released a video apologizing for the recent plagiarism incident involving a poster. Wei Jianjun said, "Yesterday, Wei brand announced me as the endorser of V9X and released a poster. Some attentive netizens noticed that the poster I took had suspicions of plagiarism. I have read all the criticism from netizens, and after investigation, it is indeed a case of plagiarism. There is no excuse for it." "Here, I apologize to Land Rover, to the original designer of the poster, and to the netizens who trust me. Great Wall Motors and I are willing to take full legal and economic responsibility for this." Wei Jianjun said, "The main responsibility for this problem lies with me. The oversight in approving the endorser was not strict. I will deeply reflect on this in terms of management and processes, and resolutely eliminate plagiarism."