West Beijing Catering welcomes major changes: CEO steps down and massive store closures.

According to news from 36Kr, Xi Bei Catering Group is facing serious challenges. The company's founder, Jia Guolong, stepped down as CEO, and Dong Junyi returned to lead the main brand. Xi Bei has seen a decrease in business volume, leading to large-scale layoffs and store closures, with the number of existing stores reduced by nearly half. The company's internal layoff plan includes unpaid leave, early performance-based dismissals, and offering "N" times compensation. Jia Guolong is actively seeking financial support and adjusting business strategies, hoping to overcome the difficulties by lowering the average customer price and optimizing menu production. The future of Xi Bei is full of uncertainty and requires innovation to adapt to market demands and reverse the current situation.