Ding Shizhong, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of the board of directors of Anta Group: Innovate sports consumption support policies and deepen cross-industry integration in multiple industries.

As a witness and practitioner of China's sports industry, Ding Shizhong, a member of the National Committee of the Chinese People's Political Consultative Conference, vice chairman of the All-China Federation of Industry and Commerce, and chairman of Anta Group, focused on assisting in expanding domestic demand and building a strong sports nation, strengthening the innovation mainstay position of private enterprises, and leading youth mental health construction through sports in his suggestions this year. The Central Economic Work Conference proposed "adhering to domestic demand as the main driver, building a strong domestic market." Ding Shizhong believes that the sports industry, as a green industry and sunrise industry, can drive the development of related industrial chains and assist in expanding domestic demand. However, there are still practical issues such as insufficient effective supply of sports consumption and single consumption scenes. Therefore, he suggests improving and innovating policies to support sports consumption, deepening the integration of "sports +" multiple industries, promoting deep cooperation along the industrial chain, further enriching consumption supply, developing sports services for multiple groups and scenarios, promoting the construction of "sports-health integration", and systematically activating sports consumption.