Alibaba's subsidiary Damai Entertainment responds to the opening of its first offline trendy store: it is a collection store for IP derivative products, and is still in the early exploration and preparation stage.

Ali's first offline trendy play store "LUCKY LOOP" has officially landed in Beijing. It is reported that "LUCKY LOOP" is 100% owned by Zhonglian Shengshi Culture Co., Ltd., which is an indirect wholly-owned subsidiary of Damai Entertainment. In response to this, relevant personnel from Damai Entertainment responded to reporters that the store is a collection store for IP derivative products and is still in the preliminary exploration and preparation stage.