National Consumer Promotion Month starts in 2026.

On March 2, 2026, the National Consumption Promotion Month and the Beijing-Tianjin-Hebei Consumption Season were launched in Tianjin. As a key special activity of the "Buy in China" campaign, the National Consumption Promotion Month and the Beijing-Tianjin-Hebei Consumption Season will further optimize the implementation of the policy for exchanging old products for new ones, deepen the development of new consumption formats, models and scenarios, build an internationalized consumption environment, carry out pilot projects such as prize-winning invoices, strengthen regional consumption synergy in the Beijing-Tianjin-Hebei area, expand the supply of high-quality goods and services, promote the initial release economy, healthy consumption, green consumption, smart consumption, promote the integration of business, travel, culture, sports, and health in multiple scenarios, and better meet diverse and high-quality consumption demands.