Zhou Hongyi responds to 360's efforts in AI glasses: "This is quite difficult to do."

date
27/02/2026
On February 26, 360 founder Zhou Hongyi responded to the topic of "Will 360 make AI glasses" during an interview with media, including journalists from e company. He said that after careful consideration, he found that it is quite difficult to make AI glasses. Firstly, several giants are eyeing this market, hardware does not make profit, and the cost of software services is high. Secondly, there is currently no particularly suitable scenario for AI glasses as headphones, smart speakers, voice recorders, and smartphones can all serve as substitutes. Zhou Hongyi emphasized that hardware is essentially a shell and a carrier, and ultimately it returns to the core of intelligent entities. Therefore, the company will continue to focus on intelligent entities.
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