The proportion exceeds 70%, and the ratio of people watching movies together during the Spring Festival has reached a new high.

Multiple reports from various movie platforms show that this year's Spring Festival box office has surpassed being just a place to watch movies, evolving into an important cultural carrier for social needs and emotional connections. Data shows that the percentage of people watching movies together with friends or in groups has reached as high as 70.7%, setting a new record for the Spring Festival box office. "Social-oriented" movie watching is the stable foundation of the Spring Festival box office. Experts believe that in the current trend of short videos and fragmented content, movie theaters as places that can provide immersive collective cultural consumption will offer audiences a more valuable public cultural space. With the innovation of more movie viewing formats, movie theaters will unleash more social potential, enriching people's lives with movie theater culture.