Gong Yu, the CEO of iQiyi: will solidify its domestic core business through improving content quality, strengthening membership and advertising businesses.

Gong Yu, the founder and CEO of iQIYI, said: "In the fourth quarter, the IP-centered strategy strengthened the platform's user activity and market-leading position, driving financial performance to improve, achieving double growth in total revenue compared to the previous quarter. In 2026, we will solidify our domestic core business by improving content quality, strengthening membership and advertising business; accelerating breakthroughs in overseas and experiential businesses; creating a vibrant content ecosystem with the use of AI, and enriching the ecosystem with additional AIGC content."