Guangdong vigorously promotes the cross-border integration model of "movie +" to activate the potential of the consumer market.

During the Spring Festival, Guangdong province is vigorously promoting the "film+" cross-border integration model, joining hands with financial institutions, e-commerce platforms, and cinema chains to launch eight major Spring Festival movie-watching benefits covering ticket discounts, cultural tourism linkage, public welfare screenings, and other dimensions. The aim is to activate consumer potential through the "film+" cross-border integration model.