"Report on DouYin E-commerce: By 2025, there will be over 4 million merchants threatening risk interception."

On the 25th, Douyin e-commerce released the "2025 Douyin e-commerce Safety and Trust Center Annual Report". The report shows that in 2025, the platform focused on regulating false advertising, with a total of over 200,000 non-compliant merchants and 1.32 million non-compliant products disposed of throughout the year. At the same time, efforts were increased to crack down on counterfeit and inferior products, with a total of over 4 million risky merchants intercepted preemptively.