Middle Finger Research Institute: The daily average transaction volume of new houses in key cities during the Spring Festival holiday is basically flat compared to the same period last year.
The report from the China Index Research Institute shows that during this year's Spring Festival, the overall real estate market has presented a typical "holiday mode". Influenced by factors such as people returning home for the holiday, traveling, and some cities suspending updates to online signings, the transaction volumes of new and second-hand houses in key cities are at seasonal lows. According to data from the China Index, during the Spring Festival holiday, a total of 100,000 square meters of new residential properties were signed in the key 21 cities, which is basically the same as the average daily transaction volume during the Spring Festival holiday last year.
Looking at specific cities, with the boost of pre-holiday policy benefits in Shanghai and real estate companies maintaining significant promotional efforts, the volume of new house signings during the Spring Festival increased significantly compared to last year; in the core areas of Beijing, high-quality projects maintained high popularity and overall performed steadily; in second-tier cities, Chengdu, Suzhou, and Ningbo increased promotional efforts during the holiday period, leading to an increase in the number of visits to improved projects, but the differentiation between hot and cold markets is still evident, and Nanning and Qingdao saw higher year-on-year increases due to the low base.
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