Zhou Dafu is going to raise prices again.

Recently, there have been rumors in the market that Zhou Dafu will adjust the prices of gold products after the Spring Festival. This price adjustment is expected to be officially implemented in mid-March. Some stores have already received relevant notifications, and the price increase will mainly focus on fixed-price products, with an expected increase of 15%-30%. However, the specific details of the price adjustment and the implementation time are subject to the adjustment of price tags in-store. On February 24th, a salesperson at the Zhou Dafu store in Joy City in Beijing confirmed the price increase to a reporter, saying, "The price increase will be around March 10th. A 29.88-gram Five Emperor's Coin gold bracelet that was priced at 53,800 yuan before the increase will soon be priced at 71,800 yuan. It's currently difficult to find in stock." Based on this calculation, the price increase for this bracelet is over 33%, and the average price per gram after the increase has exceeded 2400 yuan.