"Come to Guangdong to celebrate the Lunar New Year" resounds at home and abroad! During the 2026 Spring Festival, Guangdong's cultural tourism industry attracted 848.9 billion yuan.

The Spring Festival holiday in 2026 came to a close, and the cultural and tourism system of the whole province closely followed the theme of "Spend the Chinese New Year in Guangdong", deepened the cultural connotations of the Spring Festival, enriched the supply of high-quality cultural and tourism products, adopted multiple measures to stimulate consumption potential, and the cultural and tourism market welcomed a prosperous start to the new year. According to the Guangdong Provincial Department of Culture and Tourism, it is estimated that during the 9-day Spring Festival holiday in 2026, the province received 86.589 million tourists, an increase of 8.1% compared to the 8-day Spring Festival holiday in 2025; achieving tourism revenue of 84.89 billion yuan, an increase of 13.9%. 4A-level and above scenic spots in the province received 28.255 million tourists, an increase of 12.5%; 617,500 tourists were received along the 14 key areas of ancient post roads under monitoring, an increase of 12.9%; 195,900 tourists were received at 13 monitored red tourism classic scenic spots, an increase of 18.5%; 4.015 million tourists were received at 100 rural tourism spots and historical ancient villages under monitoring, an increase of 14.3%; 1.795 million tourists were received by 80 key public cultural institutions under monitoring, an increase of 17.4%.