"Heavenly Horse Hometown" Ma oil sells like hot cakes in Zhaosu County.

Due to its long history of horse breeding and excellent horse resources, Zhousu County in Ili Prefecture, Xinjiang is known as the "hometown of celestial horses". After graduating from a university in Nanjing, Hashayierdeng returned to his hometown of Zhousu and became a "horse herder". In recent years, he has established factories, created cooperatives, and led local herdsmen to develop the horse industry, leading them to prosperity. Relying on the fame of Zhousu as the "hometown of celestial horses", he not only focuses on horse breeding but also ventures into the tourism industry, promoting specialty horse oil products through live broadcasts. Inspired by his studies, he formed a team to research and develop horse oil products, with sales increasing from just one or two million yuan per year initially to over 1 million yuan in 2025, with the goal of surpassing 5 million yuan in 2026. Through scientific breeding, his cooperative ensures a stable supply of horse oil raw materials and even rents out horses to tourism areas, allowing for shared benefits. In recent years, with the development of transportation and logistics, more young entrepreneurs like Hashayierdeng are starting businesses and developing under the Tianshan Mountains. In 2025, the total output value of the horse industry in Zhousu County, Xinjiang, is approximately 15.3 billion yuan, leading to increased employment and income for farmers and herdsmen.