The national television broadcast of the 2026 Spring Festival Gala achieved the highest national TV ratings share in 13 years.
News from the Central Radio and Television General Station shows that as of 8 a.m. on the 17th, the total media reach of the CCTV Spring Festival Gala reached 23.063 billion, a year-on-year increase of 37.3%. The live TV market share in the country reached 79.29%, reaching a new high in 13 years. It is reported that this year's CCTV Spring Festival Gala set a new record in domestic new media data. The total reach of the Spring Festival Gala on domestic new media reached 16.207 billion, a year-on-year increase of 49%. The overseas spread of this year's CCTV Spring Festival Gala has greatly improved. The global reading volume of reports related to the CCTV Spring Festival Gala reached 2.309 billion, with video views reaching 843 million, increases of 32.85% and 43.61% respectively compared to last year. CCTV coordinated with nearly 4,000 media outlets globally to simulcast and report on the Spring Festival Gala, a year-on-year increase of 37.95%.
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