Air ticket bookings double, "reverse Spring Festival" becomes a new choice for family reunion.

No longer fixated on "going back home is the destination for the new year", this Spring Festival, many families have changed the direction of their Spring Festival travel. From "young people returning home for the new year" to "bringing parents to the big city for the new year", "reverse new year" has become a new trend of family reunions. According to data from online travel platforms, during the 2026 Spring Festival holiday, flights to Beijing, Shanghai, Chengdu, Guangzhou, and other "reverse new year" routes have seen a significant increase in ticket bookings. Among passengers flying to Beijing, the number of passengers aged 60 and above has increased 1.6 times compared to the same period during the 2025 Spring Festival holiday.