Xiaohong Shu: restrict distribution of AI-generated synthetic content that has not been actively identified.

date
13/02/2026
Xiaohongshu stated that, in accordance with the "Method for Identifying Artificial Intelligence Generated Synthetic Content," the platform will continue to strengthen its ability to detect and identify AI-generated synthetic content. If creators do not voluntarily mark AI-generated synthetic content during the posting process, the platform will add labels to the content based on detection results. Such AI-generated synthetic content that is not voluntarily marked will be restricted from distribution. The platform will take strict action against content that uses AI to produce false counterfeit information, modify classics, promote negative values, or publish tutorials on removing AI labels.