Xiaohongshu: AI-generated synthetic content must be actively identified, and content that is not identified will be restricted from recommendations.

Xiaohongshu Potato Butler releases announcement, calling on users on the platform to actively identify AI-generated synthetic content. The announcement from Xiaohongshu states, "Recently, the platform has received multiple reports from users about the use of AI-generated synthetic technology to impersonate public figures and create fake videos. Such content created without the authorization of the individuals not only violates the legitimate rights of public figures, but also damages the trust of community users because some content does not have an AI generation/synthesis label." Therefore, Xiaohongshu calls on users to actively add AI generation/synthesis labels when publishing AI-generated synthetic images or videos, making it easier for users to distinguish. Indicating the AI creation method will not only not reduce the value of the work, but will make communication more transparent.