Banks "fight for customers" and launch lively marketing campaigns for the "Spring Festival" financial season.

As the Spring Festival of the Year of the Horse approaches, the bank wealth management market welcomes an important annual marketing milestone, a smokeless "customer battle" has started in full force. From the red envelope rain on online apps, year-end bonus exclusive wealth management, to offline branches decorated with lights and holding themed activities, various marketing activities emerge one after another, targeting the year-end bonuses of residents and family New Year's money, launching a series of short-term high liquidity products. This lively marketing campaign is not only aimed at attracting customers, but also reflects the operating pressure of the current banking industry in a environment of declining interest rates and scarce quality assets. However, industry insiders remind that for ordinary investors, in the face of various holiday wealth management "special products", they need to remain rational, pay attention to the actual risks and liquidity arrangements of the products, especially paying attention to details such as interest start time, redemption rules, etc., in order to avoid affecting the use of post-holiday funds due to pursuit of short-term returns.