Economic Daily: The battle for AI entrance is just superficial, the industry should pay more attention to the authenticity of the underlying needs.

"30 billion yuan Spring Festival hosting plan!" "Share the link with friends and get another 10 billion yuan subsidy!"... As the Spring Festival approaches, the "red envelope war" led by several internet giants is unfolding. Unlike previous years, this year's Spring Festival red envelope war is no longer limited to traditional methods such as mobile payments and e-commerce traffic, but is fully focused on the battle for AI entrance traffic. Industry insiders say that this Spring Festival "red envelope war" is the first time that AI applications have moved from chat interaction to interacting with the real world on a large scale. The battle for entrance is just superficial, and the industry should pay more attention to the authenticity of the underlying demand. The post-"red envelope war" battle for retention tests whether platforms can turn the short-term attention brought by subsidies into long-term user dependency by deeply cultivating specific scenarios and building efficient value loops. For all major AI applications, the challenge has just begun. When the smoke of the "red envelope war" clears, what remains on users' phones should not just be memories of the "best luck", but rather a truly useful and user-friendly intelligent assistant.