Netease CEO Ding Lei talks about the impact of AI on games: the core barrier has shifted from simply "production capacity" to "integration capability"

In response to questions from analysts about NetEase's investment focus and differentiated advantages in the field of AI, Ding Lei mentioned that we do not blindly pursue general large models, but are committed to building the "most knowledgeable AI experts in games" to achieve efficient AI applications with comprehensive integration. In vertical fields, high-quality private data is more important than computing power, and application scenarios are more critical than parameter scale. NetEase will continue to maintain a high level of investment in vertical models, AI-native gameplay, and talent pool, using AI technology to further expand our leading advantages in high-quality research and long-term operations.