TikTok New Year's Eat, Drink, Play, Enjoy Festival Begins: Distributing Billions of Red Packets to Users, Launching 'Chinese New Year Business' Tag

Douyin Life will launch the "New Year Eating, Drinking, and Entertainment Festival" Spring Festival promotion from February 10th to February 23rd, 2026. Users can participate in grabbing red envelopes and receive discounts on eating, drinking, and entertainment coupons and physical prizes by visiting the Douyin "Group Buying" homepage or searching for "Spring Festival Group Buying" at 12 o'clock, 17 o'clock, and 20 o'clock every day. At the same time, users can also participate in the "Good Luck Is Coming" card collecting activity, complete activities such as following and ordering to collect cards, and exchange for brand gifts like electric cars. Additionally, to better serve the consumption needs during the Chinese New Year, the platform will label stores that will be open during the Spring Festival period as "Spring Festival Business", making it easier for consumers to identify them and enrich the options for dining, shopping for New Year goods, and traveling during the Spring Festival period, helping businesses seize the holiday consumption bonus. Currently, more than 3 million stores nationwide have confirmed that they will be open for the entire Spring Festival period.