The "Happy Shopping New Year" event covers the entire chain of eating, living, traveling, shopping, and playing.

The State Council Information Office held a press conference today. The relevant person in charge of the Ministry of Commerce stated that they have collaborated with 9 departments to plan the "Happy Spring Shopping" special activities for the Spring Festival, focusing on holiday consumption needs, covering all aspects of eating, accommodation, transportation, tourism, shopping, and entertainment. Vice Minister of Commerce, Sheng Qiuping, introduced that in terms of "good food", they encourage catering enterprises to offer Chinese New Year dinner packages and reunion banquets to warm people's hearts with the taste of the New Year; In terms of "good accommodation", they encourage home furnishing stores and household appliance brands to offer discounts to benefit the people, and hotels and guesthouses to provide special packages; In terms of "good transportation", civil aviation and railways will increase capacity and encourage airlines to offer special Spring Festival meals and other services; In terms of "good tourism", activities like "travel with movies" will be organized, supporting local temple fairs, intangible cultural heritage exhibitions, and other traditional activities; In terms of "good shopping", they will guide pedestrian streets, shopping districts, and life circles to prepare adequate quality goods, offer discounts and promotions, and support counties and rural areas in organizing large-scale New Year markets; In terms of "good entertainment", they encourage various regions to organize special Spring Festival galas, rural performances, and other activities to enrich the cultural and spiritual life of the people during the Spring Festival.