QuestMobile: The AI red envelope effect drives a massive increase in user numbers, with the DAU on the first day of the Qianwen Spring Festival event increasing by 7.3 times.

Research data from QuestMobile shows that the "Spring Festival 3 billion yuan free order" activity achieved a 7.3-fold increase in DAU on the first day, with a DAU of 58.48 million on February 6th, which is 22.75 million more than Douyin.