Exclusive | Xifeng Liquor's new plan for 2026: Introducing low-alcohol products, expanding into markets such as Northeast China and Xinjiang.

Sina Finance exclusive obtained the news that Xifeng Liquor recently held a distributor conference. At the conference, Xifeng Liquor's overseas data was disclosed for the first time. It is reported that by 2025, Xifeng Liquor has entered four countries including Spain, Peru, the United Arab Emirates, and Mexico, with sales in Belgium and Italy increasing by 85%. For 2026, Xifeng Liquor also revealed its plans: in terms of products, Xifeng Liquor will launch new products that are lighter and lower in alcohol content, while strengthening flagship products like Hong Xifeng through the creation of a "core + subdivision + IP" product system. In terms of channels, Xifeng Liquor will introduce customized support for "one merchant one strategy" and a strategy to support stable growth for major merchants, and establish a consultant team to improve sales efficiency. In the market aspect, focusing on its base in Shaanxi, Xifeng Liquor will launch the "Spark Plan". Outside the province, Xifeng Liquor will target blank markets in Northeast China, Inner Mongolia, Xinjiang, and other regions.