iQIYI CEO Gong Yu: Immersive theme park settled in Yangzhou, breaking through the dimensional barrier of film and television tourism.

On February 8th, on the banks of the Grand Canal in Yangzhou, the world's first iQIYI theme park officially opened to welcome guests. iQIYI founder and CEO Gong Yu said that the establishment of the theme park was not a coincidence, but a necessary choice as the film and television industry developed to a certain stage, and it was also a new exploration of upgrading the cultural tourism industry and innovating the cultural industry. Gong Yu revealed that in the future, theme parks will also be established in cities such as Kaifeng and Beijing. This model provides cultural destinations with a more distinctive cultural identity, and offers a replicable sample for the transformation of the cultural tourism industry from "check-in economy" to "experience economy".