Director of the State General Administration of Sports: Build a modern sports industry system, cultivate new growth points for economic development.

Gao Zhidan, Secretary of the Party Group and Director of the General Administration of Sport of China, expressed in an article written for the Study Times that the construction of a modern sports industry system aims to cultivate new growth points for economic development. By optimizing the structure of the sports industry, expanding the scale of sports consumption, and promoting connotative growth in the sports industry, the focus will be on ice and snow economy, event economy, outdoor sports industry, and sports equipment manufacturing industry. The aim is to increase the supply of sports industry policies and to promote the implementation of national policies. By maximizing the benefits of event economy and creating a number of independent brand events, the development of aviation and water sports will also be promoted to support the development of low-altitude economy and ocean economy, and to open up new tracks for integrated development with "sports +". Furthermore, efforts will be made to accelerate the transformation and upgrading of the sports equipment manufacturing industry, in order to create a number of high-end brands of "Chinese-made" in the field of sports.