Ye Guofu: It is expected that the number of MINGCHUANGYQP global stores will exceed 10,000 within three years.

date
03/02/2026
Recently, Miniso held the 2026 Global Partners Conference, where the Chairman of the Board and CEO Ye Guofu announced a new vision: to become a leading global IP operation platform. Centered around this vision, Miniso will fully incubate its own IP and create world-class Chinese IP, driving the company's transformation from a retail enterprise to a leading global IP operation platform. Ye Guofu stated that Miniso expects to exceed 10,000 global stores within three years, serving as the main gateway for the globalization of Chinese IP and leading 100 Chinese IP to go overseas.