Douyin reached a cooperation agreement with the 2026 CCTV Spring Festival Gala, exclusively unlocking the "watching the Spring Festival Gala in vertical screen" experience.

TikTok and the CCTV Spring Festival Gala jointly announced that TikTok has become the exclusive partner of the CCTV in 2026 for the "Vertical Screen Watching Spring Festival Gala," unlocking the experience of watching the Spring Festival Gala on a vertical screen for viewers nationwide. At the same time, TikTok will also provide multiple live streams including horizontal screen, barrier-free, behind-the-scenes footage, and utilize multi-camera live streaming technology to simultaneously present multiple live streams in a single live stream room. After entering the live stream room, viewers can freely choose and switch between different live content, enjoying a rich, diverse, flexible, and convenient Spring Festival Gala viewing experience.