Chen Jinjing investigates the work of promoting consumption at the cultural, tourism, commercial and sports expos: using large-scale festivals such as the Spring Festival as a starting point, continuously amplifying the "Shanghai consumption" brand effect.

Shanghai Municipal Party Secretary Chen Jining pointed out this morning during his research on the coordinated promotion of culture, tourism, commerce, and sports to enhance consumption that it is necessary to consistently focus on the deep integration of culture, tourism, commerce, and sports, using large-scale festivals such as the Spring Festival as important tools to better grasp consumption trends, innovate consumption formats, enrich consumption scenes, and lead consumption trends, continuously amplifying the brand effect of "Shanghai consumption" in order to promote the continuous deepening and solidification of the construction of an international consumption center city.