The Great Wall Wei brand is returning to the brand company, with sales channels being a combination of direct sales and agency.

In mid-December last year, Great Wall Group announced internally that Weipai would be adjusted to a brand company and renamed Weipai Brand, with operational units set up within the organization based on car models - Gaoshan, Lanshan, Mocha, and "DE" operational units, as well as functional departments such as brand planning, sales management, and operational management. Weipai was previously separated from the brand company and integrated with Great Wall Intelligence at the end of 2024, and officially announced its name change to "Weipai New Energy" in May of last year, operating independently.