Feitian Moutai wholesale price has risen to 1700 yuan, with a two-day increase of 150 yuan per bottle in some markets.

Maotai prices soared before the festival. Third-party price platforms show that on January 30th, the wholesale price of Feitian Maotai increased by over 100 yuan per bottle in a single day. Reporters learned that in some regions, the price of a single bottle jumped by over 150 yuan in two days, which surprised the interviewed liquor merchants. Industry insiders speculate that the sharp rise in Maotai prices may be related to the increase in demand for gifts before the festival and speculation by scalpers. Several liquor merchants told reporters that since the 29th, the price of Feitian Maotai has been rising abnormally. In the morning, it was still 1600 yuan per bottle, and by noon, it had increased by 40 yuan per bottle. By evening, the quoted price had reached 1660 yuan per bottle, and this morning it had already exceeded 1700 yuan per bottle. "The price at which goods were sold in the morning, we can't even get them back at noon." Wang Wei, a liquor merchant in Tianjin, said that after a two-day surge, the purchase price of Feitian Maotai in the Tianjin market has increased from around 1600 yuan to 1750 yuan per bottle. Multiple third-party platforms show that the overall increase in Feitian Maotai prices is astonishing, with the price increase in the highly competitive Bairong wholesale market in Henan being relatively small. The Feitian Maotai price increase in 2026 was around 90 yuan per bottle, while the price increase on other platforms ranged from 100 to 150 yuan per bottle in a single day.