TikTok e-commerce: During the Spring Festival, the sales of brand spring festival gift boxes increased three times.

As the Spring Festival approaches, the purchase of New Year goods has entered a peak period of consumption. Gift boxes, as essential items for visiting relatives and friends and family reunions, have ushered in a wave of consumption. On January 30th, Douyin e-commerce released a report on 2026 New Year goods gift box consumption, showing that during the New Year goods festival period, the sales of brand New Year goods gift boxes on the platform increased three times compared to normal days. More than 70% of the gift boxes were sold through live broadcast rooms, and live e-commerce has become the main channel driving the growth of sales of New Year goods gift boxes.